How Did Yelp Get Its Name?

Yelp.com is a website where you can read and write reviews about restaurants, nightlife, local businesses, etc.

Why did they choose the word Yelp as a brand name?

The domain name was just available for purchase for a reasonable price from a squatter, according to co-founder Jeremy Stoppelman. ‘The word “yelp” was short, memorable, easy to spell, and was familiar with the “help” and “yellow pages”‘, he stated in an interview published in February 2013.

Source: https://www.definition.net/define/yelp